2020 - 2024
Hyena Rider Assistant is an e-bike mobile app for end-users, offering effortless management of e-bikes and smart parts anytime, anywhere. With it, users no longer need to worry about their e-bikes. It provides seamless monitoring and control capabilities, ensuring optimal performance and enhancing the riding experience.
I played a crucial role in guiding the direction of the project and ensuring smooth data management. I took proactive steps to facilitate cross-departmental collaboration, resolving long-standing issues with the company's electronic assistance systems.
I also did:
Define the product specifications, vision, strategy, and roadmap based on market analysis and user feedback.
Collaborate with stakeholders to prioritize features and enhancements that align with business goals.
Lead cross-functional scrum teams (development, design, marketing) through agile product development cycles.
Conduct market research, competitive analysis, and user testing to iterate and improve the product.
Manage the product lifecycle from conception through launch and ongoing optimization. Ensure alignment of product features with technical capabilities and business goals.
Monitor product performance metrics and KPIs to drive continuous improvement and achieve success metrics. Stabilized app performance, reducing crash-free rates from 63% to 95%, significantly enhancing user reliability and satisfaction.
I spent six months design this app from 0% to 100%. During this time, I was responsible for everything from conceptual design and user research to final design delivery. I conducted multiple user tests and iterative designs to ensure the usability and ease of use of the design solutions.
Additionally, I worked closely with the development team to ensure smooth implementation of the designs, aligning with user needs. Ultimately, the application not only enhanced user experience but also significantly increased user satisfaction and retention rates.
I also did:
Design intuitive and user-friendly interfaces for the Hyena Rider Assistant mobile app. Create wireframes, prototypes, and high-fidelity designs that effectively communicate user flows and interactions.
Collaborate closely with product managers, developers, and other stakeholders to ensure design feasibility and consistency. Ensuring seamless integration of hardware, firmware, and software components to provide the better user experience. Achieved the Hyena Rider Assistant app a 30% increase in the successful onboarding of new users.
Conduct user research, usability testing, and gather feedback to inform design decisions.
Iterate on designs based on user feedback, usability testing results, and data-driven insights. Implement best practices and design standards to enhance the overall user experience.
Maintain design systems, style guides, and documentation to support development and design handoffs.
We submitted our integrated systems, encompassing four software products to the 2024 iF Design Awards and won. Among these award-winning products, I'm the designer for three and the product manager for one.
